Bord Bia sustainability scheme
underlines Ireland’s ‘green and natural’ image
Source:http://www.foodnavigator.com/Financial-Industry/Bord-Bia-sustainability-scheme-underlines-Ireland-s-green-and-natural-image By Caroline Scott-Thomas 12-Sep-2012
- Summary:
This
article talks about the Irish food industry, named Bord Bia, who has the
ambition to cement the reputation of the Irish food industry as a world leader
in sustainability and for that they want to introduce a new program, called
‘Origin Green’. The programme is “based around a sustainability charter (…)
with suppliers pledging to reach independently verified benchmarks for several
aspects of their supply chains”. With this program they want to prove that they
are perceived as green and natural industry, which has never been proven
previously.
- How can this be relevant to the company?
'Kerry group' is an Irish food company, belonging to this
industry that the article refers. As a world leader in ingredients and flavours
and as a major consumer foods organisation in Europe, Kerry intended to conduct
its business in a sustainable and responsible manner. As such, Kerry Group is
one of the Irish companies that have a large paper in the Irish industry
reputation as a green and natural industry. So when Bord Bia can prove its
reputation with this programme, the company Kerry Group will have more
credibility, because to be part of an industry that is considered worldwide as
sustainable, is also treated as such. Nowadays, it is quite important to be
recognized as a company sustainable because it will provide more adhesion of
customers, suppliers and all stakeholders.
The preoccupation with sustainability of our own business is fundamental to the proper functioning and it’s one of the steps of a successful company. It is very interesting in this article the preoccupation that Ireland has to prove its own sustainable food industry. This demonstrates the mind of enterprises in Ireland. The Irish have a special attention to this type of problems. Kerry Group is an Irish company so we can easily realize how they focus on sustainability. I think it's quite important nowadays that we, as a company and as individuals, concern ourselves with environmental problems and try to be as sustainable as possible in order to make the world a better place. Since the sustainable food trend is rising, this could be very important for Kerry Group
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